The very nature of search engines dictates that for any given search phrase, there are really only ten competitors. This is true because the volume of business falls off to a fraction of a percent after the first page. As a result, if your target market has five keyword phrases with good traffic, you will have about fifty opportunities (search result page positions) you are competing for in each search engine.

adidas backpack shop Search engine results remind me of the old joke about two men on safari. After just a few hours of walking the men were cornered by a great African lion. With a hungry look in his eye the lion begins to pace back and forth sizing up the men for its next tasty meal. Without a second thought, the first man sits down, pulls a pair of Nike running shoes from his backpack and slips them on. The second man, amazed at what he sees his friend doing, says "You don't really believe you can outrun that 300 pound lion, do you?" The first man grins as he finishes lacing his second shoe and remarks "I don't have to out run the lion; I just need to be a little bit faster than you!"

The moral of the story is that you don't need a perfect website, perfect search engine optimization, or even the best content on your website. You just need to do all of those things a little bit better than all of your search engine competitors. That's all it takes to win and be at the top.

When sizing up your competition there are several key factors to consider. The number one issue is the amount of competition itself. This has little to do with the number of actual competitors or their financial strength. It is literally a measurement of the number of pages Google has indexed for a particular keyword phrase and the strength of those pages. Some search terms have high levels of competition while others are significantly lower. To be successful, you must be able to identify relevant search phrases with acceptable levels of competition that will deliver traffic.

The second consideration is the strength of the competition. adidas neo backpack sale Strength can be compared with a one-on-one basketball match. If you are given the option to challenge a Michael Jordan class basketball superstar or one of your old neighborhood buddies, which would you choose? If you choose the superstar your chances of scoring a single point are pretty much slim and none. In other words, don't expect to score in a field of professionals who are bigger, stronger, more talented, and have been playing the game for a decade or more. You'll get frustrated by the pounding you take.

This is why keyword selection is so important. When you pick search terms with strong competition, you're going to lose every match. You might get lucky on a few, but not often. It's better to choose phrases with weak competition that net modest results. After all, zero percent of one-thousand visitors is still zero, but one-hundred percent of one-hundred visitors is one-hundred. The smart approach is to pick a few smaller, related searches than to attempt the top spot for the word with the most traffic.

When you take the time to assess and size-up your competition before you select the words to target you increase your chances of success by an order of magnitude. Don't make the mistake of entering an overly competitive search market. Pick your battles carefully. nike shoulder bags Spend time doing competitive research. Learn to do battle in a larger number of smaller markets with acceptable levels of competition.